Better than Nasty

I believe that the genius mind of $1.99/lb. founder, Raf, has been doing some freelance branding and marketing consulting for a banana distributor here in China. Although he is not likely to admit it, I can not imagine that anyone else could come up with a product name that is as descriptive AND memorable as "Ick"; especially for a consumable.

It may well be that this is one of those times where there is so much complexity that it circles back to simplicity. I'm not sure; and if I start thinking too hard about this kind of infinite loop my fingers will start to tingle and my eyes will dry out.

Or maybe, the concept here is to come up with a name that is on point, but not too detrimental. In other words, a sort of distraction that stops the natural progression of increasingly unappealing adjectives at a level that is still somewhat palpable to the consumer. My thinking would have gone as follows: How-Much-Are-The-Apples?, Ick, Nasty, Rotten. When my mind would have gotten to Nasty or Rotten, I would have crossed bananas off of my list. Instead, I was subconsciously advised to stop at Ick and, for me, that meant dig around for one that is edible.

Regardless of how Raf conjured this up, it is good to see a product that doesn't try to hide what it is or what it does. Unlike the market where I bought my Ick banana - it's english name is "Fresh and More".